Arrange the following in a proper sequence (in respect of distribution channel).
A. Agent
B. Retailer
C. Customer
D. Manufacturer
E. Wholesaler
Choose the correct answer from the options given below:

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Shift 25/05/2023 8:30 AM - 10:30 AM

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D, C, B, A, E

D. A. E. B. C

D. B. E, A, C

D, E, A, B, C

Correct Answer

D. A. E. B. C

Detailed Explanation

Manufacturer

Agent

Wholesaler

Retailer

Consumer

In this case, manufactures use their own selling agents or brokers who connect them with wholesalers and then the retailers. Thus, one more level is added to the levels discussed in the proceeding arrangement. It is done particularly when the manufacturer carries a limited product line and has to cover a wide market. An agent in each major area is appointed, who in turn contact the wholesalers.