Elements of Marketing Mix:

• Branding: A very important decision area for marketing of most consumer products is whether to sell the product in its generic name (name of the category of the product, say Fan, Pen, etc.) or to sell them in a brand name (such as Pollar Fan or Rottomac Pen). Brand name helps in creating product differentiation, i.e., providing basis for distinguishing the product of a firm with that of the competitor, which in turn, helps in building customer’s loyality and in promoting its sale.
• Packing: Packaging is an important factor in the product mix. It has played a major role in the success and failure of the product. It is very important for some products to have proper packing but when products are packed properly and are attractive then the consumers are inclined towards buying them.
• Labelling: Labelling refers to the process of designing and developing a label to be put on a product’s package . The label provides complete information regarding the product, including its ingredients, usage, caution in use, care to be taken while using it, date of manufacturing, batch number, etc. Labelling also helps in identifying a particular product among many with the help of labelling .