Which of the following controlling standards are used in Marketing ?
(A) Advertising expenditures
(B) Sales-person's performance
(C) Individual
(D) Quantity
(E) Sales Expense
Choose the correct answer from the options given below :
(
This question was previously asked in
Shift 30/05/2023 8:30 AM - 10:30 AM
Correct Answer
Detailed Explanation
The controlling standards used in Marketing include:
(A) Advertising expenditures: Controlling advertising expenditures is crucial for ensuring that the marketing budget is utilized effectively and efficiently.
(B) Sales-person's performance: Evaluating the performance of salespersons is essential to maintain and improve sales effectiveness.
(C) Individual :In the context of controlling standards in marketing, "Individual" refers to the evaluation and control of the performance of individual marketing personnel or employees.
(E) Sales Expense: Monitoring sales expenses helps in controlling costs associated with sales activities and ensuring that they are within the budgetary limits.
The correct answer is:
(1) (A), (B), (C) and (E) only.
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