The statement "To remain in the Industry, management must exploit fully the growth potential of the organization" reflects the objective of management to achieve organizational objectives. Management aims to ensure that the organization thrives and grows over time, making the most of its resources and capabilities to remain competitive and successful within the industry.

The main objective of any organisation should be to utilise human and material resources to the maximum possible advantage, i.e., to fulfill the economic objectives of a business. These are survival, profit and growth.

• Social objectives: It involves the creation of benefit for society. As a part of society, every organisation whether it is business or non-business, has a social obligation to fulfill.
• Personal objectives: Management has to reconcile personal goals with organisational objectives for harmony in the organisation.