Match List - I with List - II.
List - I List - II (A) Packaging (I) Impersonal form of communication (B) Labelling (II) Act of designing containers/wrappers (C) Advertising (III) Process of giving a name/sign (D) Branding (IV) Act of designing labels
Choose the correct answer from the options given below:
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Shift 28/05/2023 3:30 PM - 6:30 PM

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(A)-(IV), (B)-(III), (C)-(II), (D)-(I)

(A)-(II), (B)-(IV), (C)-(I), (D)-(III)

(A)-(III), (B)-(II), (C)-(IV), (D)-(I)

(A)-(I), (B)-(III), (C)-(IV), (D)-(II)

Correct Answer

(A)-(II), (B)-(IV), (C)-(I), (D)-(III)

Detailed Explanation

i)Packaging: Packaging refers to designing and developing the package for the products.

ii)Labelling:. Labelling refers to designing and developing the label to be put on the package. The label may vary from a simple tag to complex graphics.

iii)Advertising:It is an impersonal form of communication, which is paid for by the marketers (sponsors) to promote some goods or service.

iv)Branding: A very important decision area for marketing of most consumer products is whether to sell the product in its generic name or to sell them in a brand name.