Product: Product means goods or services or ‘anything of value’, which is offered to the market for sale.
Price: Price is the amount of money customers have to pay to obtain the product. In case of most of the products, level of price affects the level of their demand.
Place: Place or Physical Distribution include activities that make firm’s products available to the target customers. Important decision areas in this respect include selection of dealers or intermediaries to reach the customers, providing support to the intermediaries.
Promotion: Promotion of products and services include activities that communicate availability, features, merits, etc. of the products to the target customers and persuade them to buy it.