Water is a recyclable resource but its availability is limited and the gap between supply and demand will be widening over time. Climate change at the global scale will be creating water stress conditions in many regions of the world. India has a unique situation of high population growth and rapid economic development with high water demand. The Jal Kranti Abhiyan launched by the Government of India in 2015–16 with an aim to ensure water security through per capita availability of water in the country. People in different regions of India had practised the traditional knowledge of water conservation and management to ensure water availability.

The Jal Kranti Abhiyan aims at involving local bodies, NGOs and cititzens, at large, in creating awareness regarding its objectives. The following activities have been proposed under the Jal Kranti Abhiyan: 

1. Selection of one water stressed village in each 672 districts of the country to create a ‘Jal Gram’. 

2. Identification of model command area of about 1000 hectares in different parts of the country, for example, UP, Haryana (North), Karnataka, Telangana, Tamil Nadu (South), Rajasthan, Gujarat (West), Odisha (East), Meghalaya (North-East). 

3. Abatement of pollution: • Water conservation and artificial recharge. • Reducing groundwater pollution. • Construction of Arsenic-free wells in selected areas of the country. 

4. Creating mass awareness through social media, radio, TV, print media, poster and essay writing competitions in schools. Jal Kranti Abhiyan is designed to provide livelihood and food security through water security.