If an advertisement says pressure cooker saves fuel and is economical, it is impacting the attitude change by using message characteristic that contains-
This question was previously asked in
Shift 18/06/2023 12:00 PM - 2:00 PM
A
Emotional appeal
B
Rational appeal
C
Attractiveness
D
Credibility
Correct Answer
Rational appeal
Detailed Explanation
No solution available
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