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Shift 25/05/2023 8:30 AM - 10:30 AM
Correct Answer
Correct Answer:
4. Marketing method used and Pricing objective
Explanation:
The factor that does not directly affect the pricing of a product is:
Marketing method used and Pricing objective: While marketing methods (e.g., advertising, promotions) and pricing objectives (e.g., profit maximization, market penetration) influence overall strategy, they are indirect factors. Pricing is primarily determined by:
Cost of production (direct cost impact).
Utility (value perceived by customers).
Extent of competition (market-driven pricing).
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