The important product decisions include deciding about the features, quality, packaging, labelling and branding of the products.

Product mix, also known as product assortment, refers to the range of products or product lines that a company offers to its customers. It includes all the various products and services that a business manufactures, distributes, or sells. A company's product mix is an essential part of its marketing strategy and can have a significant impact on its overall success. Here are some key points to understand about a product mix:

• Labelling: A simple looking but important task in the marketing of goods relates to designing the label to be put on the package. The label may vary from a simple tag attached to the product (such as in case of local unbranded products like sugar, wheat, pulses, etc.) indicating some information about the quality or price, to complex graphics that are part of the package, like the ones on branded products. Lables are useful in providing detailed information about the product, its contents, method of use, etc
•  Packaging :Packaging refers to the act of designing and producing the container or wrapper of a product. Packaging plays a very important role in the marketing success or failure of many products, particularly the consumer non-durable products
•  Branding: Branding is the process of giving name sign symbol to a product .One of the most important decisions that a marketer has to take in the area of ‘product’ is in respect of branding. He has to decide whether the firm’s products will be marketed under a brand name or a generic name. Generic name refers to the name of the whole class of the product. For example, a book, a wristwatch, tyre, camera, toilet soap, etc.